The problem
Two products sharing one homepage
Beond flies premium routes to the Maldives, and the site has to do two quite different jobs at once. It is a booking engine: search flights, manage an existing booking, check in, look up flight status. It is also the brand's shop window, where an expensive proposition gets sold with photography and copy.
Those pull in opposite directions. A booking engine is an application with state, validation and live availability. A brand site is editorial content that marketing needs to change without a release.
